BIRA 91

Bira 91 is a contemporary Indian craft beer brand founded in 2015 by Ankur Jain under B9 Beverages Pvt. Ltd. It has quickly become India’s 4th largest beer company, holding a 6% market share in the premium segment and 3%+ national market share by 2025.

With a presence in 1,000+ cities across 2 countries and a manufacturing capacity of 2.3 million HLPA, Bira 91 has established itself as a key player in the industry. The brand is driven by its mission to introduce flavorful, innovative beers tailored to the modern Indian palate.

Product Portfolio:

Bira 91 offers a diverse range of beers, each crafted to cater to varying taste preferences:

• Bira 91 White: A low-bitterness wheat beer with citrus and coriander notes.

• Bira 91 Blonde: An extra hoppy craft lager.

• Bira 91 Light: A low-calorie lager introduced in June 2017.

• Bira 91 Strong: A high-intensity wheat beer with 7% alcohol content.

• Bira 91 Indian Pale Ale (IPA): The first IPA brewed and bottled in India, launched in October 2017.

The brand has also expanded its offerings to include limited-release brews like the Malabar Stout and an IPA brewed with pomelo, showcasing its commitment to innovation.

Expansion and Collaborations:

Since its inception, Bira 91 has experienced rapid growth, becoming one of India’s fastest-growing beer brands. It has expanded its presence to over 18 countries, earning the title of India’s most awarded brewery.

In 2023, Bira 91 collaborated with New Belgium Brewing to launch “Chutney Sour,” a beer inspired by Indian street food flavors, highlighting its global appeal and innovative spirit.

Financial Backing and Production:

The company’s growth is supported by investments from Sequoia Capital India, Sofina of Belgium, and Kirin Holdings of Japan.

In 2023, B9 Beverages Ltd., the parent company of Bira 91, announced plans to build India’s largest beer factory with an investment of $70 million, aiming to surpass global beer brands and meet increasing demand.